By the Founder

Powered by heartbreak.

An emotionally intelligent brand combining dark aesthetics, sophistication, and minimalism with streetwear — for the woman outside the mainstream who is looking for minimalism with character and attitude.

Exploring the architecture of heartbreak as a ladder to strength, self-awareness, and the redefinition of life experience, turned into a form of art.

Creator: Self-expression is the best medicine for me. I don't believe life experience is a weakness — it's the fitting room of one's choices: how to use it, and what to become.

I don't follow trends. I like my clothing to speak about who I am, or who I am manifesting.

The best way of becoming who you're chasing within yourself is to start fitting into it. If you are on your way of becoming — this is for you.

— T. Imanova

Heartbreak looks different on us.