London Witch — Act I: Ça a commencé Sweatshirt

ACT I — Soul Striptease

For the woman outside the system.

Every transformation has a beginning.

Not the dramatic moment people notice.

The quiet one.

The moment a woman decides she no longer belongs to the version of herself she has outgrown.

Ça a commencé.

It has begun.

A simple statement.

A dangerous one.

Because once a woman begins to question the labels, expectations, and stories she inherited, there is rarely a way back.

The minimalist typography on the front represents that first decision.

Clean.

Direct.

Unapologetic.

On the back, the voodoo doll tells the rest of the story.

A symbol of every opinion, expectation, criticism, and projection the world attempts to pin onto a woman.

The London Witch leaves the pins where they are and keeps walking.

Cut in a relaxed oversized silhouette inspired by classic men's fits, this piece is designed to be worn with ease, confidence, and presence.

Because sometimes the most rebellious thing a woman can do is become herself.

Size Guide

Centimeters

Bust: Measure around the fullest part of your torso, just below your armpits

Waist: Measure around your waistline

Hips: Measure around the fullest part of your hips

This product is oversized, if you fall between the sizes go for the smaller of the two

Product Specification

Certified Organic Cotton Relaxed Fit Sweatshirt, 300g/m2. Wash cool, hang dry. GM free. Not tested on animals. Does not contain animal-derived products. Printed in the UK with low waste printing tech. Made in a renewable energy powered factory audited for a wide range of social and sustainability criteria.